A YouTube video keeps turning up in search for years. Here a creator buys your product with their own money, publishes a video marked as paid promotion, and gets paid only once you approve it.
Add money, pick a format (a long video or a Short, a segment or a whole video about you) and write a short brief. A creator buys your product with their own money, uploads the order receipt, and publishes on their own channel marked as paid promotion. You approve the video, ask for changes (up to 3 rounds) or turn it down. Approve it and they get the cashback plus the bonus. Turn it down and the money comes back to you.
First decide between a long video and a Short. Then decide whether you get a segment inside someone’s video or the whole video.
Room to show the product properly: setup, use, the bits that go wrong. People keep finding it in search for years.
Vertical and short, much like a Reel. Good for reaching new people, poor for anything that needs explaining. Brief it on its own; a clip cut from a long video rarely works.
Your product shows up inside a video about something else, like a haul or a routine. It costs less and feels less like an ad, but you have less say over what sits around it.
The whole video is about your product, and the title and thumbnail bring people in from search. Viewers know it’s an ad, so it has to be useful to keep them watching.
You approve or turn down each video against the brief. If the brief is vague, you have nothing to judge the video against.
Long video or Short, a segment or the whole video, and for a segment, roughly where and for how long. “Mention us somewhere” gets you a passing mention near the end.
The product in use, the feature that sells it, the packaging, the setup. Video is the best place to show a product working, so ask for it.
Claims you can’t back up, medical or curative language, comparisons with named competitors. Easier to say in the brief than to argue about once the video is made.
All three disclosure steps spelled out, plus whether you may re-cut the footage for your own ads, product pages or retail decks. Reuse isn’t automatic, so agree it with the creator in writing before you run footage as an ad.
One is a YouTube setting. The other two are how ASCI expects a video to say it’s paid.
“Material connection is not limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the advertiser's product or service.”
ASCI guidelines require the disclosure whether the payment is cash, free product, affiliate commission, equity, or a reimbursed purchase plus a bonus, which is what a Hypedrive campaign pays. The guidelines don’t mention follower counts at all: what matters is the material connection. Hypedrive doesn’t touch marketplace reviews: Amazon’s Community Guidelines prohibit compensating anyone for a review, so creators here are paid for a video on their own channel instead. The longer version is on whether paid reviews are legal in India.
YouTube’s own upload settings include a declaration that the video contains paid promotion. Ticking it makes YouTube show a “Includes paid promotion” notice to viewers. This is a platform requirement, and an easy step to skip.
ASCI sets how long the label stays on screen. Under 15 seconds: at least 3 seconds. Between 15 seconds and 2 minutes: a third of the running time. Two minutes or longer: the whole section where the brand is discussed. Saying it out loud as well is our advice, and optional.
Near the top of the description, above the fold, so it is visible without a viewer clicking “show more”. A disclosure buried under a wall of links and timestamps isn’t a prominent one.
The checkbox is YouTube’s rule, the on-screen time is ASCI’s, and the description line covers someone who reads instead of watching. Put all three in the brief and look for all three before you approve.
Hypedrive is not affiliated with, endorsed by, or operated in partnership with Amazon, Flipkart or any other marketplace, and it isn’t affiliated with YouTube or Google. Those names appear here only to describe the platform a campaign runs on and the rules that apply to it.
Hypedrive doesn’t sell, arrange, script, incentivize or broker marketplace reviews or ratings, and it doesn’t sell views, subscribers or engagement. A creator on a campaign is never asked to write a review on a listing, and payout is never tied to a review existing, to a rating, or to the creator's verdict being positive.
You add money and brief a format. A creator buys your product with their own money, publishes on their own channel marked as paid promotion, and gets the cashback plus the bonus only after you approve the video.
A segment puts you inside a video people were going to watch anyway: it costs less and feels natural, but you control less. A whole video gives you all the airtime and a title and thumbnail that show up in search, but viewers know it’s an ad, so it has to be worth watching.
Three things. YouTube’s own paid-promotion checkbox at upload, which triggers the “Includes paid promotion” notice; an on-screen disclosure label shown for as long as ASCI requires (at least 3 seconds under 15 seconds, a third of the running time up to 2 minutes, the whole promotional section beyond that); and a line near the top of the description, above the fold.
Yes. ASCI’s guidelines apply to any content with a material connection behind it, whatever the length, format or follower count. A Short gives the label less time to be seen, so check it more carefully.
You set the cashback, which pays the creator back for the product, and the bonus for the approved video. Hypedrive adds a platform fee, set per campaign when we approve it, plus 18% GST, all on one weekly invoice. There is no retainer or subscription.
No. Creators are paid for an approved video on their own channel, never for a review. No payout depends on a review existing, on a rating, or on the creator’s verdict being positive.
Paste a product link, set the cashback, the bonus and the brief, then add money. You pay only for the content you approve.
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