Creators buy your product with their own money and create content about it on their own account. You pay them only for the content you approve, with no retainer.
Publish a campaign on Hypedrive with your product, a brief and a reward. Creators buy the product with their own money and create content for their own Instagram, YouTube or Facebook account. When you approve a piece of content, the creator gets their cashback and bonus. If you turn it down, the money goes back to your wallet. You pay only for what you approve.
Brands are spending more on creators every year. EY’s survey of the Indian market:
“India's influencer marketing sector is projected to reach INR3,375 crore by 2026, with a CAGR of 18%.”
That is a projection to 2026, not a figure for today. EY also expects most brands to build it into their plans:
“Influencer marketing is expected to be integrated into three out of every four brand strategies.”
Once creators are a regular part of how you sell, you want to pay for something you can count: orders and content you approved.
Agencies are good at strategy, casting and creative direction. But you pay them for time or for estimated reach, before you know whether anything sold.
Hypedrive has no retainer, no subscription and no minimum term. You pay for the purchases and content you approve.
Reach deals ask you to trust estimated views. Here every piece of content comes with a purchase you can find in your own store data, and we check its receipt against your listing.
A gifted creator loses nothing if they never create content. A Hypedrive creator has paid for the product first and gets that money back only when you approve the content.
There is no account manager in between. You see every piece of content, and the creator is paid only when you approve it.
A creator directory helps you find people and message them. Negotiating, sending the product, chasing the content and judging it against the brief are still your job. On Hypedrive the purchase is checked and nobody is paid until you approve the content. All the options side by side are on the comparison page.
Paste your product link. It works with Amazon, Flipkart, Myntra, Nykaa, Meesho, Shopify stores and more. Set the cashback, the bonus and the brief, then add money by UPI, card, netbanking or bank transfer.
They buy the product on the store with their own money and upload the receipt, which we check against your listing.
The content goes up on the creator’s own Instagram, YouTube or Facebook account, marked as a paid collaboration.
Approve it and the creator gets the cashback plus the bonus. If it misses the brief, ask for changes, up to 3 times, or turn it down with a reason.
Each does a different job, so ask for the one you need instead of “a piece of content”.
Instagram influencer marketing in India
Decide the length, and whether your product gets a mention or the whole video. Both change the brief.
YouTube influencer marketing in India
Marked as a paid collaboration, and approved by you before anyone is paid.
The creator buys your product at full price and uses it before filming. Agree in writing if you want to run the video as an ad.
Hire UGC creators in IndiaThe cashback plus bonus you set: the creator gets back what they paid for the product, plus the bonus you decided on. You choose both per campaign.
A platform fee, set per campaign when we approve it and shown before you add money.
GST at 18%, itemized on one weekly invoice covering everything you approved that week.
There is no retainer, no subscription and no minimum term. Adding money to your wallet is free, and you can withdraw what you don’t use.
If money, free product, commission or equity changed hands, the audience has to be told.
ASCI’s influencer guidelines apply to any content where a material connection exists between the advertiser and the person creating content. That connection isn’t limited to cash: free product, discounts, affiliate commission, trips, equity or any other benefit all count. ASCI puts it in one sentence:
“Material connection is not limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the advertiser's product or service.”
A Hypedrive campaign is one of these, because the creator gets their money back plus a bonus. ASCI is also clear about how visible the label has to be:
“Disclosure must be upfront and prominent so that it is not missed by an average consumer.”
The guidelines never mention follower counts, so a creator with a small following carries the same obligation as one with a large one.
ASCI’s words: it is likely to be missed if it appears “at the end of posts or videos, or anywhere that requires a person to click MORE”, and it “shouldn’t be buried in a group of hashtags or links”.
At least 3 seconds for videos of 15 seconds or less, a third of the running time between 15 seconds and 2 minutes, and the entire promotional section for anything longer.
plain words like “advertisement”, “ad”, “sponsored” or “paid partnership”, not an ambiguous abbreviation.
A reimbursed purchase plus a bonus is still a paid relationship, so it is still disclosed.
Most brands leave the label to the creator. ASCI’s own monitoring shows how often that goes wrong:
“76% OF THE TOP 100 DIGITAL STARS FAILED TO MEET DISCLOSURE NORMS VS. 69% THE PREVIOUS YEAR”
Of those failures, ASCI recorded 65.8% with no disclosure at all, 19.7% where it was buried, and 14.5% where it was there but incorrect. The study looked at posts published between 1 March and 15 July 2025 on Instagram, Facebook and YouTube. Separately, ASCI reports that it investigated 1,173 influencer advertisements, with 98% requiring modification, while voluntary compliance among influencers reached 90% in the same period.
ASCI Half-Yearly Complaints Report 2025-26
So put the label in your brief, and check it before you approve. If a piece of content isn’t properly labeled, don’t approve it. This page is orientation, not legal advice. Read ASCI’s current published guidelines at the source, and take professional advice on your own facts. For the wider Indian picture, see paid reviews and Indian law.
Campaigns are open to creators across India. These pages cover what changes in each city.
Reading a city page doesn’t narrow your campaign. Unless you set a location yourself, any creator in India who fits your brief can join.
Hypedrive is not affiliated with, endorsed by, or operated in partnership with Amazon, Flipkart or any other marketplace. Marketplace and agency names are referenced here only to describe what brands are searching for.
Hypedrive doesn’t sell, arrange, script, incentivize or broker marketplace reviews or ratings. A creator on a Hypedrive campaign is never asked to write a review on a listing, and payout is never tied to a rating or to saying anything positive.
What you get is a person who bought your product with their own money and created content about it on their own account, labeled as an ad, after you approved it. The full details are on how brand campaigns work.
No. There is no retainer, no account manager and no fixed scope. You write the brief and set the cashback and bonus. Creators choose to join, and nothing is paid until you approve their content.
You pay the cashback and bonus you set for each creator, a platform fee set per campaign when we approve it, and 18% GST, all on one weekly invoice. There is no subscription, no setup fee and no retainer, and adding money to your wallet is free.
Nothing is paid out until you approve. If the campaign runs out of time, or you turn the content down with a reason, the money goes back to your wallet.
No. There is no follower minimum, because you are paying for a checked purchase and a piece of content you approved. If a platform matters for a brief, set it on the campaign.
Yes. A Hypedrive collaboration is a paid, incentivized relationship, so ASCI guidelines require the creator to label the content as an advertisement or paid partnership, upfront and prominently. The trigger is the material connection rather than audience size, so it applies at any follower count. Put disclosure in your brief and check it before approving.
A roster tool helps you find and message creators. You still negotiate, send the product and chase the content. On Hypedrive we check the order receipt, and the creator is paid only after you approve.
No. Creators are paid for approved content on their own channel, never for writing a review on a listing. No payout depends on a review existing or on anything being positive.
Yes. Creators join from anywhere in India, payouts go to UPI or bank, and invoicing is GST-ready. There are city pages for the major metros, but a campaign is never restricted to one city unless you choose to restrict it.
Everything on this page traces to one of these. They are the primary documents, not summaries of them, so you can check any claim here yourself.
Paste a product link, set the cashback, the bonus and the brief, then add money. You pay only for the content you approve.
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