For brands
Creators buy your product on Amazon, Flipkart, Myntra, Nykaa or your own store, with their own money, and post about it on Instagram, YouTube or Facebook. You approve each post, and only then the cashback leaves your wallet.
Paste a product link, set the cashback and a bonus, write the brief and add money.
Any creator can take a place, whatever their follower count. The cashback for each place is locked in your wallet when they join, and stays there until you decide.
Each creator buys your product on the store with their own money and uploads the receipt. We check it against your listing. One order backs one post, and orders over 90 days old don’t count.
On their own Instagram, YouTube or Facebook account, marked as a paid partnership.
Approve the post, ask for changes up to 3 times, or say no with a reason. Only an approval releases the cashback and bonus. Say no and that cashback comes back to you. It comes back too if the creator misses their deadline.
Every post comes with a real order on your listing, checked against the creator’s receipt.
A creator’s cashback and bonus are released only after you approve their post.
Don’t like a post? Reject it with a reason and its cashback returns to your wallet. If a creator misses their deadline, it comes back too.
Where your money sits
When a creator joins, their cashback is held in your wallet, so nobody is chasing anyone. It moves to the creator only when you approve their post, and comes back to you if you don’t.
The cashback for each creator is locked in your wallet when they join.
They buy at full price on the store, with their own money.
We read the order receipt and check it against the listing.
You approve, ask for up to 3 rounds of changes, or reject.
Rejected, or not posted in time: back to your wallet.
Cashback and bonus move to the creator's wallet.
Creators withdraw from ₹100.
How Hypedrive makes money: you pay a platform fee set per campaign, plus 18% GST. Creators pay nothing to join.
With an agency or a flat-fee influencer, you usually pay before anyone has bought anything. Here a real person buys your product and posts about it first, and you pay only for the posts you approve.
Whichever you pick, you pay only for the posts you approve.
Creators buy your product on the store with their own money, then post about it.
Creators make posts about your product, to the brief you write.
You ship the product. The creator posts about it.
Creators visit your store or event and post from there.
They can't. Cashback is paid only after you approve the content. If they miss the deadline, the money goes back to your wallet.
Every piece of content needs an order receipt, checked against your listing. One order backs one piece of content per campaign, and orders older than 90 days are refused.
Ask for changes, up to 3 rounds, or reject it with a reason. Rejected cashback comes back to you.
Money you haven't committed to a campaign can be withdrawn to your bank account.
The Hypedrive team looks at your brief and the content, and decides.
Campaigns pay for content on the creator's own Instagram, YouTube or Facebook account, never for a review on a store. Keep reviews out of your brief.
No subscription and no retainer. You see every part of the cost before you add money.
What you pay
What happens to the money, what each side needs and what could go wrong.
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Hypedrive is a creator marketplace for brands. You list a campaign: paste a product link, set the cashback and a bonus, and add money. Creators buy your product with their own money and post about it on Instagram, YouTube or Facebook. You approve each post, and only then the cashback and bonus leave your wallet.
No. Creators join with any follower count, because the campaign pays for a purchase and approved content. You set the brief and approve, ask for changes or reject each one.
There is no retainer and no fixed scope. You set the brief and the reward, creators join, and you pay for the posts you approve. An agency can still suit you if you want strategy or a managed program.
You set the cashback and the bonus for each campaign. On top, Hypedrive charges a platform fee, set per campaign and shown before you launch, plus 18% GST. Everything you approve in a week arrives on one GST invoice. There is no subscription.
No. The creator paid for the product themselves, and their cashback reaches them only when you approve their content. If they miss the deadline, that money goes back to your wallet.
Creators upload their order receipt. We read the store, product, amount and order date and check them against your listing. One order backs one piece of content per campaign, and orders older than 90 days are refused.
Ask for changes, up to 3 rounds, or reject it with a reason. Rejected cashback returns to your wallet. If the creator disputes a rejection, the Hypedrive team decides.
No. Creators are paid for approved content on their own Instagram, YouTube or Facebook account, marked as a paid partnership, never for a review on a store. Amazon prohibits reviews in exchange for compensation, so do not ask creators to review your listing.
Amazon, Flipkart, Myntra, Nykaa, Meesho, Shopify stores and more. Paste the product link and the listing fills in. Creators create content for Instagram, YouTube and Facebook.
Add money by UPI, card, netbanking or bank transfer, with no fee for adding. Money you haven't committed to a campaign can be withdrawn to your bank account.
A mediator is a creator who runs their own circle, such as a community, a group or regular shoppers, and brings those shoppers to campaigns. Shoppers order through the mediator's link, or the mediator orders for them. A mediator can fill up to 50 places in one campaign, and every order goes through the same receipt check.
Paste a product link and set the cashback. Creators buy and post. You pay for the posts you approve, and the rest comes back.
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