Gifted videos are often shot an hour after the free sample arrives. Here the creator buys your product with their own money and uses it before filming. You pay only for the content you approve.
You don’t hire them one at a time. You publish a campaign with your product, a brief and a reward. Creators from anywhere in India join, buy the product at full price with their own money, use it and create content about it. You approve the content that matches the brief and pay only for those. There is no follower minimum.
Say which platform and format you want, what has to be shown on camera and what must not be said. You approve content against this brief, so be specific.
Paste your product link and set the cashback and the bonus. Creators see what the campaign pays before they join, so there is nothing to haggle over in DMs.
They order from the store with their own money at your normal price and upload the receipt, which we check against your listing. Then they use the product for a while before they film it.
If the content matches the brief, approve it and the creator gets the cashback plus the bonus. If it doesn’t, ask for changes, up to 3 times, or turn it down with a reason and the money goes back to your wallet.
Someone who spent their own money has opened the box and used the product before the camera comes out. You can see that in the video.
Each creator uploads their order receipt, and we check it against your listing before anyone is paid. The sale shows up in your own store data.
Gifted products often vanish without a piece of content. Here the creator has paid for the product and only gets the money back once you approve the content.
There is no follower minimum. If you want videos for your ads, someone with a few hundred followers who films well is as useful as a big name.
If you plan to run a clip as an ad, settle that with the creator in writing first.
If you want to use a clip in ads or on your product page, say so in the brief and agree it with the creator in writing first. It doesn’t come with the content by default.
The creator creates content for their own Instagram, YouTube or Facebook account, so their followers see it without you paying for reach.
The creator’s own content is a paid collaboration and is labeled as one under ASCI guidelines. If you re-run footage as your own advertising, it is plainly an ad and carries your own advertising obligations.
Each approved piece of content stays linked to its campaign, its brief and its order receipt, so months later you can still see where a clip came from.
Some brands assume that because the creator paid for the product, there is nothing to disclose. ASCI says otherwise:
“Material connection is not limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the advertiser's product or service.”
A reimbursed purchase plus a bonus is plainly something of value, so the creator’s content is a disclosed advertisement. The label also has to be findable. ASCI is specific that hiding it among tags doesn’t count:
“Disclosure should not be buried in a group of hashtags or links.”
Check it yourself. ASCI’s own monitoring finds most well-known creators getting it wrong:
“76% OF THE TOP 100 DIGITAL STARS FAILED TO MEET DISCLOSURE NORMS VS. 69% THE PREVIOUS YEAR”
ASCI Half-Yearly Complaints Report 2025-26
ASCI’s breakdown of those failures is 65.8% with no disclosure at all, 19.7% buried, and 14.5% incorrectly labeled, across posts published between 1 March and 15 July 2025 on Instagram, Facebook and YouTube. So put the disclosure in the brief as its own line, and check for it before you approve.
Hypedrive is not affiliated with, endorsed by, or operated in partnership with Amazon, Flipkart or any other marketplace. Marketplace names are referenced here only to describe what brands are searching for.
Hypedrive doesn’t sell, arrange, script, incentivize or broker marketplace reviews or ratings. A creator on a Hypedrive campaign is never asked to write a review on a listing, and payout is never tied to a rating or to saying anything positive. What you commission is content, and what you approve is whether the brief was met: never whether the verdict was flattering.
What you get is a person who bought your product with their own money and created content about it on their own account, labeled as an ad, after you approved it. The full details are on how brand campaigns work.
Publish a campaign with a brief, a product link and a reward instead of hiring creators one by one. Creators from anywhere in India join themselves. They buy your product at full price, create content for their own channel and upload the order receipt. You approve what meets the brief, and you pay only for what you approve.
The creator is a paying shopper. They order from your store with their own money and use the product before filming, so the video comes from someone who has actually used it. We check their order receipt against your listing.
No. There is no follower minimum. You are paying for the video and a checked purchase, so audience size matters less.
Only with the creator’s agreement. Hypedrive pays for approved content on the creator’s own channel. If you want to run a clip as an ad, say so in the brief and agree the terms with the creator in writing before you use it.
Then you don’t approve it and you don’t pay for it. Ask for changes, up to 3 times, or turn it down with a reason, and that creator’s cashback goes back to your wallet.
Yes. A reimbursed purchase plus a bonus is a material connection, so ASCI guidelines require the creator to label their content as an advertisement or paid partnership, upfront and prominently. The trigger is the material connection rather than audience size, so it applies at any follower count. Check the disclosure before you approve.
Everything on this page traces to one of these. They are the primary documents, not summaries of them, so you can check any claim here yourself.
Paste a product link, set the cashback, the bonus and the brief, then add money. You pay only for the content you approve.
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