A brand funds a campaign. Real people buy the product with their own money, create content about it, and get the money back plus a bonus once the brand approves. Hypedrive checks the purchase and looks after the money in between.
Why we built it
In India that sentence is how the task scam starts: a small credit first, then a deposit to “unlock” a bigger balance that never arrives. So people learned to walk away from any offer of money back for content.
The idea underneath is sound. A brand gets an order that happened and content on someone’s own account. The person who bought gets the money back, plus a bonus. What was missing was a way to see the money before you spend yours.
So Hypedrive locks the brand’s money in first and shows it. A creator sees the cashback waiting in the brand’s wallet before they buy. A brand sees which approved piece of content it paid for.
How the money moves
The brand and the creator can both see it the whole way.
It adds money to its Hypedrive wallet and sets the cashback, the bonus and the brief. Adding money is free.
They see the brief, the reward and the deadline, then join.
We check the order matches the product in the campaign.
Or asks for changes, up to 3 times, or says no with a reason.
Cashback and bonus reach the creator’s wallet. They withdraw to UPI or bank from ₹100.
If the brand says no or the deadline passes, the money goes back to the brand’s wallet.
How it makes money
Brands pay a platform fee set per campaign, shown before they launch, plus 18% GST, itemised on one invoice a week. There is no subscription and no fee to add money, and unused money can be withdrawn. Creators pay nothing to join.
Articles on the Hypedrive blog are published under the company name rather than a personal byline. They are written and reviewed in-house by the team that builds and operates Hypedrive.
The policy explainers reflect what we have to build into the product. Where a claim rests on a regulator’s or a marketplace’s own wording, we quote and link it so you can check it yourself.
Corrections and questions about anything we’ve published: get in touch.
Brands: paste a product link and set the cashback. Creators: pick a campaign and buy. Joining is free for both.