Product launches

New product, no reviews yet? Start with people who bought it.

Get your first buyers talking. Creators buy your product at full price and create content about it on their own channel, with disclosure. They get their money back, plus a bonus, only when you approve the content.

A woman in a hijab smiling at two skincare bottles she just unboxed
A woman writing on a cardboard box before it is shipped
Short answer

What can you do when a new product has no reviews?

Don’t buy them. Make the listing accurate, ask shoppers for an honest review the way the marketplace allows, and meanwhile get the product in front of people somewhere else: creators who buy it at full price and create content about it on their own channel. You pay for the content you approve, never for a review.

The problem

Why new products stall in the first weeks

Nobody has heard of you

On launch day your product has no history. A shopper cannot tell a good new product from a bad one, so the safe choice is the brand they already recognize.

You have no content to run ads with

Paid media needs creative. Studio shots don’t perform like a person holding the product, using it and saying why in their own words.

The first shoppers never say anything

Most satisfied shoppers share nothing at all. Waiting for word of mouth isn’t a launch plan.

The rules

What a seller can ask shoppers for

What the policy says
What you can do
How it works

How a launch campaign works

  1. 1

    Set the brief and the reward

    Paste your product link, set the cashback and bonus, and write what each piece of content needs to show.

  2. 2

    A creator signs up and buys

    They buy on the store at full price with their own money and upload the order receipt, which we check against your listing.

  3. 3

    They create content for their own channel

    The content goes up on their Instagram, YouTube or Facebook with disclosure, in front of people who already follow them.

  4. 4

    You approve, and they get paid

    Approve the content and the creator gets the cashback and bonus. You can ask for changes (up to 3 rounds), or turn it down with a reason and the money comes back to your wallet.

Questions about launching

Still unsure? Book a walkthrough

How is this different from sending free samples to influencers?

The creator pays full price for the product themselves, so it shows up as an order in your sales data instead of a unit you gave away. They get the money back plus a bonus only after you approve the content.

Do I control what the content looks like?

You set the brief and review every submission against it. You can ask for changes up to 3 rounds. You can’t require a favorable verdict: the creator’s opinion stays their own.

Does this produce marketplace reviews or ratings?

No. Creators are paid for approved content on their own channel, never for a review. Hypedrive doesn’t sell, script or arrange reviews or ratings on any marketplace listing.

What if a creator disappears?

Then nobody gets paid. The cashback and bonus stay in your wallet until you approve a piece of content, and if the campaign ends or you turn the content down, the money comes back to you.

Start with one product link.

Paste a product link, set the cashback, the bonus and the brief, then add money. You pay only for the content you approve.

Shopping or creating? Start earning