Flipkart’s seller policy is Flipkart’s to state, so read it there. What you can do yourself is get people talking about the product off the listing: creators buy it at full price, create content about it on their own channel, and you pay only for the content you approve.
Check Flipkart’s own seller policy before you pay anyone for a rating or review; we don’t restate it here. In India, Section 21 of the Consumer Protection Act, 2019 lets the Central Authority penalize a manufacturer or endorser for a false or misleading advertisement. What stays clear of the question is paying for something else: a creator who buys at full price and creates content for their own channel is paid for approved content, never for a review.
Get the product to people who buy it and talk about it. On Hypedrive a creator orders from your Flipkart listing with their own money, creates content about it with disclosure on their own Instagram, YouTube or Facebook, and gets the money back plus a bonus only after you approve the content.
Paste your Flipkart product link, set the cashback and bonus, and write what the content needs to show.
They buy from Flipkart at full price with their own money and upload the order receipt, which we check against your listing.
The content goes up on the creator’s own Instagram, YouTube or Facebook with disclosure, in front of people who already follow them.
Approve the content and the creator gets the cashback and bonus. You can ask for changes (up to 3 rounds), or turn it down with a reason and the money comes back to your wallet.
| The question | A paid rating | On Hypedrive |
|---|---|---|
| Who buys the product? | The seller supplies it or refunds it. | The creator, with their own money, at full price on the store. |
| Where does it end up? | In the ratings and reviews section of your listing. | On the creator’s own Instagram, YouTube or Facebook account. Never on a listing. |
| What is being paid for? | A rating. | A piece of content you reviewed against a brief and approved. |
| Is disclosure involved? | Nothing on the listing tells the reader. | Yes. The creator labels the content as a collaboration, as ASCI’s guidelines ask. |
| What do you own afterwards? | A rating on one listing. | An order in your sales data and published content you approved. |
Notified in November 2022, IS 19000:2022 applies to any organization that publishes consumer reviews online. The government describes it as voluntary:
“The standards are voluntary and are applicable to every online platform which publishes consumer reviews. The guiding principles of the standard are integrity, accuracy, privacy, security, transparency, accessibility and responsiveness.”
Section 21 empowers the Central Authority to act against a manufacturer or endorser for a false or misleading advertisement, with a penalty of up to ten lakh rupees and up to fifty lakh for every subsequent contravention. These are civil penalties. An endorser who exercised due diligence to verify the claims made isn’t liable to a penalty under the section.
ASCI says “Material connection is not limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the advertiser’s product or service.” Disclosure “must be upfront and prominent so that it is not missed by an average consumer”.
For anything Flipkart-specific, read Flipkart’s current seller policy at the source. Marketplace policies are revised, and our reading wouldn’t be authoritative.
Accurate measurements, real product photos, honest material and compatibility details. A listing that oversells invites disappointed shoppers.
What a seller may ask a shopper for is Flipkart’s to state, and policies change. Read the current text at the source, and attach no incentive to any request.
Creator content on Instagram, YouTube or Facebook is something you control, and it doesn’t touch the ratings section at all.
Hypedrive is not affiliated with, endorsed by, or operated in partnership with Flipkart, Amazon or any other marketplace. Flipkart is Flipkart’s name.
Hypedrive doesn’t sell, arrange, script or broker marketplace reviews or ratings. A creator is paid for approved content on their own channel, never for a review or rating, and payout is never tied to a rating, to a review existing, or to saying anything positive.
Nothing on this page is legal advice, and nothing here states Flipkart’s policy. Read how brand campaigns work on Hypedrive.
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Read Flipkart’s own seller policy for what it allows; we don’t restate it here. Under the Consumer Protection Act, 2019, Section 21, the Central Authority can penalize a manufacturer or endorser for a false or misleading advertisement. Paying a creator for disclosed content on their own channel, and not for a review, is a different transaction.
Make the listing accurate, then bring in orders from people who create content about the product on their own channels. Creators buy at full price and get the money back, plus a bonus, after you approve the content.
No. Creators are paid for approved content on their own channel, never for a review or rating. We don’t sell, broker, script or arrange marketplace reviews or ratings, and no payout depends on a review existing or being positive.
It is the Indian standard on online consumer reviews, notified in November 2022. The government has described it as voluntary. It applies to organizations that publish consumer reviews online, whichever marketplace they run.
The creator does, at full price, like any other shopper. The cashback comes out of the money you added, and they get it, plus the bonus, only after you approve their content.
Yes. ASCI’s guidelines say disclosure is required if anything of value is given to mention a product, so the creator discloses it clearly on the content, as with any brand partnership.
Everything on this page traces to one of these. They are the primary documents, not summaries of them, so you can check any claim here yourself.
Bureau of Indian Standards· November 2022
The full text of the standard: principles and requirements for collecting, moderating and publishing reviews.
Press Information Bureau, Government of India· 8 December 2023
Confirms that IS 19000:2022 is voluntary.
Press Information Bureau, Government of India· 20 November 2025
Where enforcement has actually got to on the marketplace side.
Gazette of India· 9 August 2019
The statute the CCPA acts under, including the Section 21 advertising penalties.
Paste a product link, set the cashback, the bonus and the brief, then add money. You pay only for the content you approve.
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