How a verified purchase works on Hypedrive

The creator buys the product with their own money, creates content about it on their own channel, and gets the money back plus a bonus only after the brand approves the content. Nobody writes a marketplace review, and nobody is paid for content the brand didn’t approve. Here is each step, and when the money moves.

The steps

1. The brand sets up a campaign. It pastes a product link, sets the cashback and bonus, and writes the brief: format, platform, what to cover, deadline. Then it adds money to its wallet.

2. A creator joins, and the brand’s money is locked in. Creators see the brief, the reward and the deadline before they commit. The moment one joins, the brand’s money for their cashback is locked in, so it is there before the creator spends a rupee and nobody has to chase it.

3. The creator buys with their own money, from the store at the normal price. No free unit, no discount code.

4. The purchase is checked. The creator uploads the order receipt, which is read and checked against the listing. One order backs one piece of content per campaign, and orders older than 90 days aren’t accepted. That proves the purchase happened. Whether the content is any good is the brand’s call.

5. The creator shares the content, and the brand looks at it. The content goes up on the creator’s own Instagram, YouTube or Facebook, with disclosure, and never touches the listing. The brand approves it, asks for changes, or rejects it with a reason.

6. Approval pays the creator. The cashback and bonus land in the creator’s wallet, and they can withdraw to UPI or a bank account. If the brand rejects the content, or the campaign runs out of time, that money goes back to the brand.

That’s the Buy and create campaign, which most campaigns are. In a Barter campaign the brand ships the product instead, and the creator creates content about it.

“Isn’t this the thing Amazon prohibits?”

No. Amazon’s Community Guidelines don’t allow a review “in exchange for any compensation”. A Hypedrive campaign produces no review. It produces content on the creator’s own channel, which is advertising under ASCI’s influencer guidelines.

Hypedrive doesn’t sell, arrange, script or broker marketplace reviews or ratings. A brand can’t ask for a review or a star rating, and can’t make payment depend on the creator liking the product. Asking for the product to be shown in use is commissioning an ad. Asking for a glowing verdict is buying an opinion.

What we don’t claim

ASCI says “Disclosure is required if there is anything of value given to mention or talk about the advertiser’s product or service”, so the creator discloses it in their own content, and the brand should ask for it in the brief. Using Hypedrive doesn’t make content compliant by itself (how to disclose under ASCI). It doesn’t make you compliant with your seller agreement either, and it can’t promise reach or sales.

Why make them buy it?

A real purchase means an actual order in the brand’s sales, the creator goes through exactly what a shopper does, and there’s a receipt behind the content. That’s all we mean by “verified purchase”.

What it costs a brand

The cashback, the bonus, and a platform fee set when the campaign is approved, plus GST, on one weekly invoice. No subscription. Money left in the wallet can be withdrawn.

Brands can see how a campaign runs, and creators can see how it works for them.

General information, not legal advice. Hypedrive isn’t affiliated with Amazon, Flipkart or any other marketplace.